Swarovski: A History Of the Brand

by Alison Wood on April 10, 2010

The Swarovski Company was founded in the late 19th Century when Daniel Swarovski invented an automatic cutting machine for crystal, and in 1895 established a crystal cutting factory in Austria. The birthplace of the factory was Wattens, which was chosen because local hydroelectricity made the energy-intensive process involved more cost-effective.

Today Wattens is home to the Swarovski museum which tells the story of the founder and the company’s history and development right through to present day.

The Swarovski range includes jewelry, couture, crystal sculptures and miniatures, home décor and chandeliers. They also create crystal beads and promote other designers including these in their work. In order to maximize refraction and to give Swarovski its magnificent sparkle, the crystal contains around 32% lead. Some of the crystals are also coated in order to refract a rainbow spectrum.

All Swarovski sculptures are marked with a logo, this was originally an edelweiss flower but was replaced by the current swan logo in 1988.

Today all types of Swarovski crystal are hugely in demand as collectibles, and make a stunning display in any home, can be worn as vintage or contemporary jewelry or can be used as an investment piece as their popularity and value continues to rise.

For the more adventurous or for those who want to flex their creative flair there are now so many beautiful Swarovski crystals available that you can try designing your own individual pieces. It is really not as difficult as it first seems and there are many books available to guide you through the process step by step.

free-shipping-jewelry-100pcs-5040-swarovski-crystal-4mm-rondelle-beads-d017 Free Shipping jewelry 100pcs #5040 Swarovski Crystal 4mm Rondelle Beads D017
US $0.99 (0 Bid)
Auction Ends: Sunday Feb-05-2012 19:13:44 PST
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freeship-10pcs-6mm-swarovski-crystal-5601-cube-beads freeship 10pcs 6mm Swarovski Crystal 5601 Cube Beads
US $0.99 (0 Bid)
Auction Ends: Sunday Feb-05-2012 19:13:46 PST
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400pcs-clear-swarovski-crystal-5301-4mm-beads 400pcs clear Swarovski crystal 5301 4mm Beads
US $0.99 (0 Bid)
Auction Ends: Sunday Feb-05-2012 19:13:51 PST
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hot-sell!fine-100-pcs-red-4-mm-swarovski-crystal-beads-5301 Hot sell!Fine 100 pcs Red 4 mm Swarovski crystal beads 5301#
US $0.99 (0 Bid)
Auction Ends: Sunday Feb-05-2012 19:14:30 PST
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30-swarovski-crystal-loose-bicone-bead-diy-jewelry-craft-5301-5328-5mm-green-mix 30 Swarovski Crystal Loose Bicone Bead DIY Jewelry Craft 5301 5328 5mm Green Mix
US $1.50 (0 Bid)
Auction Ends: Sunday Feb-05-2012 19:14:31 PST
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beautiful-nurse-bead-with-swarovski-crystals Beautiful Nurse Bead with Swarovski Crystals
US $7.70 (2 Bids)
Auction Ends: Sunday Feb-05-2012 19:14:39 PST
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charm-72pcs-swarovski-crystal-5040-8mm-beads-e1037 Charm 72pcs Swarovski crystal 5040 8mm Beads E1037
US $0.01 (0 Bid)
Auction Ends: Sunday Feb-05-2012 19:14:44 PST
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charm-400-swarovski-crystal-5301-4mm-bicone-beads-13 charm 400 Swarovski crystal 5301 4mm bicone Beads 13#
US $0.01 (0 Bid)
Auction Ends: Sunday Feb-05-2012 19:14:56 PST
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charm-faceted-100pcs-swarovski-crystal-5040-8mm-beads Charm Faceted 100pcs Swarovski crystal 5040 8mm Beads
US $0.99 (0 Bid)
Auction Ends: Sunday Feb-05-2012 19:14:56 PST
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jewelry-400pcs-swarovski-crystal-5301-4mm-bicone-beads-*028 jewelry 400pcs Swarovski Crystal 5301 4mm bicone beads *028
US $0.99 (0 Bid)
Auction Ends: Sunday Feb-05-2012 19:14:56 PST
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